The smart Trick of Johnnie Walker Blue Label Ultra That No One is Discussing

The Ultra bottle is the results of a 5-12 months quest by Johnnie Walker’s operator, Diageo, to find the most sustainable and lightest packaging possible although retaining the luxurious aura with the franchise and its Exclusive combination of whiskies, which contain ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.

The result noticed glass remaining hand-blown into a teardrop shape. For The very first time from the manufacturer’s history, the iconic square Johnnie Walker bottle has become reformed. 

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We hope that our discoveries may have a optimistic impression throughout the broader field and help discover new choices for lighter, reduced carbon packaging alternate options.”

This new, lightweight bottle is often a thing of exquisite splendor; but additional importantly, it demonstrates what is possible In terms of lightweighting glass. We are going to continue on implementing these learnings throughout our range, taking much more progressive strides as we look to the future of Scotch.”

We hope that our discoveries will likely have a favourable impact within the broader industry and assist learn new opportunities for lighter, decrease carbon packaging solutions.”

. The previously claimed ‘lightest weight Scotch whisky bottle’ was released by a British isles retailer and weighed all over 298 grams.

Developed via a take a look at-and-understand model with exterior glass makers, this mild-excess weight bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's legendary square style, exemplifies the way forward for lightweight, and allows find out new prospects for lighter, lower carbon packaging solutions.

“We didn’t really know what we were heading to have the ability to attain after we set out to press the boundaries of luxurious, and the result is something which lots of mentioned wouldn't be possible. 

The technological worries that lightweighting provides led us to incorporate a variety of style and design and output technical specs that we couldn't have envisaged Initially of our journey; from the requirement of the tear fall form which We now have moulded to even now mimic the long-lasting sq. sort of Johnnie Walker bottles, into the addition of the protective cage to allow to get a spherical foundation, plus the hand-generating and filling of every personal bottle to prevent damages in production.

With fewer than 888 bottles produced globally, each bottle is separately numbered and introduced in a very luxurious collector’s situation.

We realized which the lightest, strongest glass bottle you may make without compromising toughness is really a teardrop condition.

The reveal of Johnnie Walker Blue Label Ultra indicators the brand name’s motivation to innovation, with hopes that the bottom-breaking style and design could encourage the greater lavish, light-weight, and very low-carbon whisky bottles of tomorrow. 

Yes—this collectible version is usually purchased on the internet and delivered securely in your door with signature affirmation.

That process fell to Diageo’s global layout director Jeremy Lindley. Toughness and safety had been Lindley’s priorities, but purpose required to follow kind. Immediately after learning that the In a natural way strongest condition for glass is definitely the teardrop—the shape it Normally get more info assumes when liquid—Lindley and his crew manufactured a teardrop with sq. sides, in a very nod into the traditional Johnnie Walker silhouette.

Together with this, for The 1st time in Diageo’s historical past, a license to our patent for mild-bodyweight glass beverage containers will likely be provided on a royalty-no cost foundation to all as a method to really encourage progress in the broader sector.